Pokémon Go’s April Revenue Reportedly Dropped to Lowest in Five Years at $34.7 Million
The revenue of the popular mobile game Pokémon Go, developed by Niantic, reportedly hit its lowest level in five years in April. The revenue generated by the game in April was recorded at only $34.7 million. This figure is the lowest monthly revenue recorded since 2016.
The decrease in the game’s revenue is attributed to the decrease in the number of players who were forced to stay at home during the COVID-19 pandemic. Some of the features of the game were modified to make it playable from home due to players being required to stay at home. However, with players starting to go outside again as the pandemic ends, the game’s revenue has also started to decline.
The low revenue in April has raised concerns that Niantic needs to offer new content and features for the game to regain players’ interest. However, it is expected that Niantic will organize various innovations and events to attract players’ attention again.
In conclusion, the decline in Pokémon Go’s April revenue could be seen as a turning point for the game’s future, depending on whether players continue to play the game as they begin to go outside again after the pandemic.
