Sega and Tencent are two major companies in the gaming industry. However, both have decided not to participate in E3 2023. The reasons for this decision can be explained as follows:
Sega may have made the decision not to attend E3 in order to focus on their own online events. Like many companies during the pandemic, Sega could invest more in their own online events to have more control and may want to better plan their upcoming game releases. Additionally, Sega has received criticism for the games they showcased at E3 in recent years, so they may be aiming to improve their strategy.
Tencent, on the other hand, may have made the decision not to attend E3 as part of a larger strategic plan. Tencent has recently acquired many game companies and has established their own studios. Thus, they may want to promote and market themselves independently of E3.
Furthermore, E3 has been losing its significance with fewer major players attending the event, such as Nintendo, Sony, and EA. Therefore, companies like Sega and Tencent may prefer to invest in their own events where they can have more control over the content and audience.
the decisions of Sega and Tencent not to attend E3 2023 are based on their own strategies and the challenges faced by E3 in recent years. However, with other major companies also withdrawing from the event, there may be questions about the future of E3.
